The Bronze Medal

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home  |  August 16th, 2012

Gen Y – those born between 1979 and 1989 – spent the most money on books in 2011, knocking the longtime book-buying leaders, baby boomers, from the top spot, according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review.

— So much for that “young people don’t read” nonsense.

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